I’ve spent the last couple of years traveling North America, capturing stories about people, places and life on the road. It gave me an idea for THOR. What if we created a new journey across North America — telling remarkable human stories along the way — with one extraordinary real destination? Mount Asgard. Baffin Island, Nunavut. The journey unfolds throughout the year in short films and Story Scrolls, ultimately becoming a documentary. 'THE ROAD TO ASGARD' Presented by THOR Industries. Every road leads somewhere. This one leads to Asgard.